Mallzee blogger outreach case study

About Mallzee

Mallzee is the UK’s most stylish and fastest growing fashion app! Described as the ‘Tinder for fashion’ and ‘a personal shopper in your pocket’, Mallzee curates over 100 big-name fashion brands and lets you shop them all seamlessly, acting just like a personal shopper and finding you the perfect items to suit your style.

How did you hear about Bloggers Required?

We heard about Bloggers Required whilst researching various blogger programs and ways of blogger outreach.

Can you briefly overview the scope of the assignment which you wanted bloggers to help you with?

We wanted UK fashion, beauty and lifestyle bloggers to enter a competition to feature Mallzee on their blog, including a link back to Mallzee. The most creative blog post featuring Mallzee would win the competition.

Blogging assignment created:

Blogging assignment: Collaborate with MALLZEE and win over £1,000 worth of ultimate blogging essentials ! (UK bloggers)

How many bloggers did you choose to work with, via connections from Bloggers Required?

We received a solid number of bloggers contacting the company about the competition in 3 weeks.

Can you name any specific business results you have achieved, as a result of sourcing bloggers from Bloggers Required?

Further brand awareness.

Would you use Bloggers Required again? If so why?

When our company are able to increase our budget for blogger outreach I would definitely consider using blogger’s required as it has expanded our ability to reach out to bloggers, particularly those in the fashion and beauty industry who are our main targets.


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